Born on the trail.
For everyday life.
HYOH (pronounced “high-oh”) is short for Hike Your Own Hike—a simple piece of trail wisdom that has a lot to say about life beyond the trail.
It's easy to end up on someone else's trail.
We look around. We compare. We follow the timelines and expectations we've inherited without always stopping to ask whether they make sense for us.
Hike Your Own Hike is a reminder to stop every once in a while and ask.
Is this still the way I want to go?
THE BEGINNING
Born on the Appalachian Trail.
Hike Your Own Hike is something hikers have been saying on the Appalachian Trail for years.
Everyone out there is headed in the same general direction, but no two hikes look quite the same. People walk at different speeds. They carry different things. They stop for different reasons.
Eventually, you learn that trying to hike somebody else's hike doesn't work very well.
Turns out, that's pretty good advice off the trail too.
Carry the reminder.
Simple, everyday pieces inspired by Hike Your Own Hike.
A soft, everyday tee with a reminder worth carrying.
The HYOH Tee is made for anyone finding their own way. Its heathered black fabric gives it an easy, lived-in feel, while the bone HYOH wordmark keeps the message simple: your path doesn’t have to look like anyone else’s.
Details
Heather Black with bone HYOH wordmark
Soft combed and ring-spun cotton blend
Lightweight 4.2 oz. fabric
Pre-shrunk
Side-seamed construction
Shoulder-to-shoulder taping
Made for you
This piece is made especially for you when you place your order. Producing only what is needed helps us avoid excess inventory and unnecessary waste. Please review the product details and size guide carefully before ordering.
Made to look like it’s already been somewhere.
The HYOH Washed Cap pairs moss cotton twill with a natural wordmark and an easy, broken-in feel. Its relaxed shape and softly brushed finish make it comfortable from the first wear, carrying a simple reminder that your path is yours to walk.
Details
Moss with natural HYOH wordmark
100% cotton
Enzyme-washed twill with a soft brushed finish
Unstructured six-panel construction
Mid-profile fit
Classic curved bill
Self-fabric inner sweatband
Adjustable fabric closure with metal slider
One size fits most
Made for you
This piece is made especially for you when you place your order. Producing only what is needed helps us avoid excess inventory and unnecessary waste. Please review the product details and size guide carefully before ordering.
Soft, warm, and made to feel lived in.
The HYOH Hoodie pairs oatmeal heather with a faded black wordmark for an easy, broken-in look. It’s the kind of layer you keep close, carrying a simple reminder that your way is still yours to find.
Details
Oatmeal Heather with faded black HYOH wordmark
100% cotton face
65% ring-spun cotton and 35% polyester
Three-panel hood
Matching flat drawstrings
Front pouch pocket
Fit note: This hoodie runs small. We recommend ordering one size larger than your usual size.
Made for you
This piece is made especially for you when you place your order. Producing only what is needed helps us avoid excess inventory and unnecessary waste. Please review the product details and size guide carefully before ordering.
Most of life happens off the trail.
There are jobs to figure out. Kids to raise. Relationships to tend to. Things that don't go according to plan. Days when we're sure of where we're headed and plenty when we're not.
That's where Hike Your Own Hike matters most.
It's a reminder to pay attention to your own life. To listen to good advice without assuming someone else's answer has to become yours. To change direction when you need to. And to keep going when the path you're on still feels right.
You don't need a trail to hike your own hike.
Trail Notes
Stories and reflections from the trail—and life beyond it.
